Business Benefits From supporting An Awareness Day

There are many business benefits from supporting an awareness day. Supporting an awareness day gives a business the opportunity to develop your business brand, engage with customers, create marketing content and boost social media output.

Brand Development

By supporting an awareness day, a business can develop it’s brand by promoting the marketing messages of the awareness campaign and allying itself to those values. It’s important to find synergy with the awareness day that your business supports. A business can benefit from supporting an awareness day by promoting positive values and awareness of campaigns that improve society or the local environment. By doing this a business will develop it’s brand positively and increase customer loyalty.

Engage Customers

Any business can support a charity by making a financial contribution but to support an awareness day, it must work to engage customers and spread awareness of the campaign the awareness day promotes. Talking to customers in store, publishing social media posts, tweets and inviting customers to share awareness of the campaign will be more successful if you educate customers and ensure they understand the goals and reasons for the awareness day. By doing this, your business will benefit from improved social media and online marketing results with more shared content. You should also have a dedicated page about why you are supporting the awareness day for customers to go to.

Create Content Marketing

To maximise business benefit from supporting an awareness day, you should prepare creative content to share on social media and on your business website. For many small businesses, a digital graphic designer may be needed in order to create effective online content marketing material to share through social media. It’s important to create impactful content, maybe infographics or branded photos that promote your awareness day support. Don’t forget to tell customers and online fans to share the content to help raise awareness. Inspagraphics are a great way to raise awareness, post creative content and inspire customers, helping you increase the benefits from supporting an awareness day.

Social Media Marketing

In order to engage customers effectively online and through social media, it’s important to have a coherent social media marketing strategy. Many companies, particularly small businesses have a social media presence but lack a robust social media marketing plan. A major benefit of supporting an awareness day is that it helps to develop how a business uses social media marketing effectively. Sharing content on Facebook, Twitter, Instagram and Google + will draw attention to sales tweets. It will also generate interest in the social media accounts that a business uses.

Get help maximising the benefits from supporting an awareness day

If you would like help in maximising the benefits from supporting an awareness day, you can email info@awarenessday.co.uk. Bristol Marketing, a marketing agency specialising in helping small and local businesses to improve marketing and increase profits responsibly, manages AwarenessDay.co.uk.

We’re here to help small businesses to develop effective marketing strategies that promote and support the work of charities and not-for-profit organisations whilst growing your business and increasing your profits.

How a business can support an awareness day –  find out here.

How a business can find the right awareness day to support – find out here.