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World Photo Day

August 19, 2015

World Photo Day 2015 Inspiration

19th August is World Photo Day, also known as World Photograph Day. The awareness day aims to promote the power of photography, celebrate photography of professionals and amateurs alike and promote ways to increase photography as a passtime.

Photography can play a vital role in improving people’s lives through creativity and expression. It is sometimes used as a way to promote mental health and combat depression and other mental health issues.

The World Photo Day website states:

The date behind World Photo Day originates from the invention of the Daguerreotype, a photographic processes developed by Joseph Nicèphore Nièpce and Louis Daguerre in 1837. On January 9, 1839, The French Academy of Sciences announced the daguerreotype process. A few months later, on August 19, 1839, the French government purchased the patent and announced the invention as a gift “Free to the World”.

In 2009, Korske Ara, a passionate young photographer from Australia launched the World Photo Day Project with the dream to unite local and global communities in a worldwide celebration of photography.

On August 19th 2010, World Photo Day hosted it’s first global online gallery. With 270 photographs shared and website visitors from over 100 countries, this marked the first official, globally reaching World Photo Day.

Since the launch of the project, we’ve heard from people that have been celebrating photography on August 19th in their local communities prior to 2010. There’s also evidence of an attempt to start a June 1st photography celebration in 2005. We acknowledge this history of previous celebrations and believe that it demonstrates that this strong passion behind photography is the catalyst of World Photo Day.

Today, we can share memories across the globe in seconds. Photography is an invention that has revolutionised the way we see the world. We can visit places without leaving our home. We can share adventures with friends in another city and we can watch grandchildren grow up thousands of kilometers away.

Take part in World Photo Day

Anyone can participate in World Photo Day by posting photos on social media using the #WorldPhotoDay or #WorldPhotographDay hashtags. This helps promote the power of photography and share images around the world at the click of a button. Many people like to share inspirgraphics, inspiring creative digital content combining beautiful photography and inspiring words to be shared on social media.

World Photo Day Ben Royston

© Ben Royston

Get your Business Involved With World Photo Day

Businesses around the world are use World Photo Day to connect with customers and clients. You can use World Photo Day to promote product offers, run competitions and generate interest with your target audience whilst helping promote photography as a fun pastime and important marketing tool. Using the community spirit of World Photo Day, many businesses are able to connect with new and existing customers locally and across the globe at a personal level.

Microsoft owned Bing is a leading business sponsor of World Photo Day in the USA, leading camera maker Nikon takes on the main role in India and Snapshot in New Zealand has an active sponsorship role. Here in the UK there is an opportunity to become the lead sponsor of World Photo Day.

For more information about getting your business involved with World Photo day, contact info@awarenessday.co.uk and we’ll be happy to talk to you about ways that you can get involved with World Photo Day 2016 and beyond. We’ll also be able to advise on the best ways to support an awareness day to benefit charities and your business.

Visit the World Photo Day Gallery here


August 19, 2015
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World Photo Day

If there’s an awareness day campaign you would like to see added to the calendar, please email campaign@bristol-marketing.com.

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